Straightlace Productions
Promotions, Management, Events, Clothing Design, Web Design, Document Design and More
Big events. Community projects. We promote the artists, the music, and the culture — from Portland to the West Coast and beyond.
Let us promote your event, project, function.
Welcome to Straightlace Productions. We promote big events and community projects, connected to affiliate marketing.
Our Story — Promotion With a Purpose
Straightlace Productions is led by Jeffery Rhodes El, a Portland-based promoter who has spent decades putting artists on stage and bringing the community together around music. What started as a love of hip hop and a belief in young people grew into a promotion company that works both sides of the stage: big events for established artists, and real opportunities for the next generation coming up.
Promotion is the heart of what we do. We promote concerts, showcases, and community projects — connecting artists with audiences, and audiences with music worth hearing. From Portland to Seattle, the Bay Area, Los Angeles, and Las Vegas, Straightlace Productions works to give artists a platform and give the community a night to remember.
Our work has always been about more than the show. Through our Beats for Books program, music has been a way to keep students in school and give young people a creative path forward since 1995. That same spirit runs through everything we promote today: artists first, community always.
Music & Beats
This is the promotion side of Straightlace. You will find more beats here than anywhere else we publish — the full sound of Straightlace Productions, from West Coast and G-Funk to trap soul and late-night cruisin’ music. The beats listed below are our special beats for sale at our dedicated beat shop: lease a beat for $29.99, or own it exclusively for $200. To buy a beat, follow the link to the shop — beats are sold there, not here.
Featured Beats
- West Coast Rider — our featured West Coast ride-out beat. Lease $29.99 / Exclusive $200.
- Lowrider Dreams — smooth lowrider groove. Lease $29.99 / Exclusive $200.
- Street Legends — hard-hitting street anthem. Lease $29.99 / Exclusive $200.
Beat Catalog
- West Coast Bounce — 92 BPM, West Coast bounce.
- G-Funk Nights — 90 BPM, G-Funk groove.
- Street Money — 96 BPM, street hustle.
- Cali Heat — 98 BPM, California heat.
- Trap Soul Vibes — 93 BPM, trap soul.
- Late Night Cruisin — 88 BPM, late-night cruise.
- Mobbin Through LA — 90 BPM, mobbin’ through LA.
- Club Pressure — 106 BPM, club-ready.
- Hustlers Anthem — 94 BPM, hustler’s anthem.
- Midnight Rider — 89 BPM, midnight ride.
WESTCOASTBOUNCE — The Project
WESTCOASTBOUNCE — 56 minutes of Lo-Fi / Boom Bap, the full Straightlace sound in one project. Listen and shop the beats at straightlacebeats.shop.
More Music — Players Coming Soon
More music is on the way to this page. Players for our CD Baby, SoundCloud, and Spotify releases will be added here as soon as the links are ready.
- CD Baby player — coming soon. Link to be added.
- SoundCloud — Listen on SoundCloud
- Spotify player — coming soon. Link to be added.
In the meantime, hear Jeffery Rhodes on ReverbNation: Jeffery Rhodes on ReverbNation, and explore the full label roster at Feed the World Tour on ReverbNation.
West Coast Hip Hop Awards
The West Coast Hip Hop Awards celebrate the artists, DJs, producers, and executives who built West Coast hip hop — and the new generation carrying it forward. Straightlace Productions is proud to be part of it: Jeffery Rhodes El is the broker who brings artists to perform at the Awards and to receive their awards on stage.
- Founded: 2008, by founder and CEO Octavius Miller of Next Level Promotions LLC.
- 19th Annual West Coast Hip Hop Awards: August 7, 2027, in Las Vegas, Nevada.
- Most recent show: the 18th Annual Awards, August 15, 2026, in Tukwila (Seattle), Washington.
- Honoring: hip hop artists, DJs, producers, executives, and community leaders from across the West Coast and beyond.
- Categories include: Artist of the Year, Album of the Year, Song of the Year, Female Artist of the Year, Male Artist of the Year, Group of the Year, and more.
Artists — if you want to perform at the Awards or be considered for an award, that runs through our broker, Jeffery Rhodes El, and the Awards team. Nomination and RSVP details are announced on the official Awards site.
Beats for Books — Since 1995
Beats for Books is where the Straightlace story starts. The program began in 1995 with a simple idea: use music to keep students in school. Its mission was to speak with 7,000 people to help stop students dropping out, and to offer free music enterprise opportunities to at-risk students — a chance to build something with music instead of dropping out.
That idea grew out of Portland’s own streets. The DNC — born and raised in Portland’s Columbia Villa, and active in grassroots community campaigns — formed Beats4books to use music to help students make positive changes. Jeffery Rhodes has said he wants to be in a history book for lowering the high school dropout rate, by offering music opportunities to students who stay out of trouble and do well in school.
This is the program’s history — the roots behind Straightlace Productions and everything it promotes today. Explore the program on ReverbNation: beats4books Music Opportunity.
Shop Straightlace
Straightlace gear — T-shirts, tank tops, caps and hats, phone cases, and more. Our shop carries 50 products, printed and fulfilled through Printful. Products and prices are unchanged; browse the full shop and check out there.
Book With Us
Want Straightlace Productions to promote your event, project, or function? Want to perform at the West Coast Hip Hop Awards? Start with the Awards site for awards bookings, explore our upcoming events.